Nike is raising prices – and returning to Amazon

CNN

Published Yesterday @ 1:48 PM

Nike is rejoining Amazon after 5 years, aiming to revive revenue under a new CEO. Sales drop led to strategic shifts, including price hikes on some products starting June 1. Nike eyes growth by enhancing shopping experiences, partnering with new retailers like Printemps, and targeting Gen Z shoppers. Despite sales decline, certain items will remain price-stable. Competing with On, New Balance, and Adidas, Nike seeks to innovate and cater to evolving consumer preferences. Global sales plunged by 9% last fiscal quarter, with a 17% drop in China.